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Heroes and Mavericks

(June 2017) posted on Fri Jun 16, 2017

Boutique Design’s 2017 Up-and-Coming Hoteliers are making their marks with niche hotel concepts that sell to Main Street and Wall Street.

By Mary Scoviak and Oriana Lerner

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Why the big guys aren’t always the bad guys (and what boutique operators should learn from them): “While at Starwood and Hilton, I worked with a lot of accomplished hotel operators and they taught me about systems, processes and standards. If there’s one thing they don’t understand, it’s how to build and nurture a culture of innovation. As a result, they effectively outsource design and development of new technologies.

How far, how fast, how much: The company’s current portfolio of four hotels in Southeast Asia and North America is set to get eight new hotels in those regions, with a future focus on global gateways and will reach 10 properties by year’s end (the total pipeline is close to 30). Also on tap? The expansion of Cachet’s four F&B brands, including a 40-plus location JV with Wahlburgers (yes, a burger chain run by those Wahlbergs) in Asia.

What’s on his bucket list for Cachet: “Our technology platform, which will be launched in August 2017, will be a lifestyle marketplace. It will include lifestyle hotels and residences as well as travel content curated by experts. It’s a top secret project, so that’s all I can share right now.”

Vicki Poulos | global senior brand director | MOXY Hotels | Bethesda, Maryland


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