U.S. owner-operated chain updates its 620-plus hotels
Extended Stay America has completed the brand's largest renovation and improvement program to date. The largest owner operated hotel chain in the U.S., the Charlotte, North Carolina-based hospitality giant has invested more than $1 billion over the past five years on portfolio-wide enhancements for its flag’s 620-plus properties nationwide.
Targeting the mid-priced, extended-stay segment, the newly revamped portfolio was designed to accommodate guests’ demand for practical, home-like accommodations, according to the company. All of the renovated guest rooms feature kitchens with a full-size refrigerator, stovetop, cooking utensils, dishes and silverware, as well as an “Away From Home Cooking” cookbook with travel-friendly recipes from Food Network host Sunny Anderson. In addition to renovating more than 68,000 rooms, the brand also updated its hotels’ exteriors and lobbies.
In planning its improvements, the brand says it identified guest behaviors and needs through ethnographic studies and research. In order to reduce the renovation initiative’s environmental impact, the company also implemented a recycling and donation program over the past few years, diverting an estimated 27 million cubic feet of material from landfills so far.
“Our renovation initiative has been a huge success,” says executive vice president of marketing and revenue management Tom Buoy. “The hotels look fantastic and our guests are enjoying a fresh, clean and comfortable stay.”
The brand says the initiative sets the foundation for its five-year growth plan. That strategy will encompass the company’s first-ever franchising program; a return to new builds after over a decade; and intuitive redesigns, including smart storage, reimagined common spaces and a new double-queen room design.
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