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Caesars Taps Execs for Growth Drive

(July 2017) posted on Thu Jul 06, 2017

Hires Roca from Hard Rock, Daly from GE Capital

Caesars Entertainment Corp. said it has hired two senior executives to help lead its growth and value-creation strategy. Pending gaming regulatory approvals, Marco Roca will join the Las Vegas-based casino-entertainment company as president, global development, while Michael Daly will be senior vice president, strategy and M&A.

Roca is a 30-plus year veteran of hotel and gaming development, most recently serving as executive vice president and chief development officer for Hard Rock Intl. His career also includes stints at Realogy, Wyndham Worldwide and Starwood Hotels & Resorts Worldwide. He has completed more than 1,500 development projects around the world during his career.

Roca will oversee all domestic and international development activity, including the pursuit and execution of new markets as well as new projects within the company's existing properties. "I am excited to help lead the expansion of the network to new markets around the world and to help increase productivity of underutilized assets in priority markets, such as Las Vegas," Roca says.

Daly joins Caesars from GE Capital, where he was responsible for strategy, M&A and corporate development. At Caesars, he will be responsible for defining and executing the company's growth strategies, including joint ventures, strategic alliances and M&A. "The gaming entertainment industry is evolving, and Caesars is now poised to expand in both the core gaming and hospitality business as well as into adjacent businesses," Daly says.

Caesars’ portfolio includes 47 casinos in 13 U.S. states and five countries, most operating under the Caesars, Harrah's and Horseshoe brands. "We have great opportunities to accelerate our top line growth by taking advantage of our significantly reduced balance sheet leverage and strong free cash-flow profile," says president and ceo Mark Frissora. "The additions of Marco Roca and Michael Daly will bring even more focus to our domestic and international network expansion initiatives, and help Caesars Entertainment unlock new growth channels."


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