LA trade fair featured 100-plus speakers
More than 100 design and business leaders from some of the hospitality industry’s most high-profile architecture and design firms, hotel brands, procurement agencies and ownership groups spoke at the fifth annual Boutique Design West (BDwest) trade fair and conference, which took place April 5-6 at the Los Angeles Convention Center.
This year’s fair also featured 40,000 sq. ft. of exhibit space featuring displays from 300-plus manufacturers of fabrics, furniture, floorcoverings, lighting, wallcoverings, accessories and other design elements for hospitality interiors. The event was expected to draw 2,500-plus attendees from the hospitality design community, including interior designers, architects and purchasing executives, as well as hospitality owners, operators, developers and investors.
“BDwest connects influencers from all aspects of hospitality design. Its intimate scale means attendees can join in the conversation with the thought leaders who are changing this industry,” says Mary Scoviak, executive editor, Boutique Design, and HMG conference director. “We want designers not just to attend, but to be part of BDwest. Ask questions. Make new friends. Build a chair. This is strictly a hands-on exploration of what’s ahead for design.”
BDwest’s conference program kicked off with “Money Talks: Investor Outlook,” a panel discussion featuring executives from Bainbridge, The Chartres Lodging Group, Dalian Wanda Commercial Properties Co. Ltd., Hersha Hospitality Management, KSL Capital Partners and TQP Investments LLC.
An additional 30 interactive talks filled the two-day program, including eight accredited sessions earning 0.1 IDCEC CEU or 1 AIA LU each. Topics for accredited sessions included how to write a successful spec, a crash course in furniture design and manufacturing, the bottom-line benefits of biophilic design and tips for ramping up repeat business.
At panel discussions, such as “Lifestyle Leaders” and “The Other Side: Designers, Clients and Making the Perfect Project,” designers gleaned insights from Ace Hotel Group, KHP Capital Partners, MOXY Hotels, Zislis Group—including what they’re looking for in their next design partners.
“Brand Central,” a Boutique Design signature session, featured the design minds behind some of the most innovative flags in the hospitality industry. Leora Halpern Lanz, principal, LHL Communications, and faculty, Boston University School of Hospitality, moderated the discussion with panelists including Sagar Desai, vice president, acquisitions and development, Viceroy Hotel Group; Amy Hulbert, managing director, design, Best Western Hotels & Resorts; Emily Keip, studio head, regional vice president, Americas Design Services, Hyatt Hotels Corp.; and Cameron Schmitt, vice president of design and construction, Dakota Development, a division of SBE Entertainment Group.
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