Trade fair charts 19 percent attendance jump
This year’s Boutique Design New York (BDNY) drew more than 6,900 hospitality design professionals for its seventh run at the Javits Center. That represents a 19 percent increase in attendance over last year, continuing a pattern of double-digit, year-over-year growth since the trade fair/conference’s inception.
The trade fair’s exhibit space grew even more, by 37 percent, to 112,000 sq. ft., encompassing 615 manufacturers and marketers of FF&E and other design elements for hospitality interiors. Seventy-seven international companies from 12 countries—including Canada, China, Denmark, Israel, Italy, Mexico, the Netherlands, New Zealand, Portugal, Spain, Taiwan and the U.K.—were among the exhibitors/sponsors on the trade fair floor.
“We were thrilled with this year’s attendance, particularly the increase in notable hospitality ownership groups and brands headquartered in the region,” says Michelle Finn, president of Hospitality Media Group (HMG), the producer of BDNY and its sister trade fair BDwest, which is held each spring in Los Angeles. “The hospitality design community—local and national—supported BDNY in a meaningful way, and our customers reaped the benefits.”
This year’s BDNY, which took place Nov. 13-14, introduced several interactive experiences, including a new Incubator space featuring hands-on demos by presenters from Chicago-based design communication agency SONNY+ASH; Warren, New Jersey-based integrated design/engineering firm PS&S; Brooklyn-based 3D printer Make Mode; and San Diego-based design firm Carrier Johnson + CULTURE.
“This year’s trade fair was our most interactive yet, with guest artists Chor Boogie and Bruce Rosenbaum inviting attendees to ask questions, even join in, as they developed large-scale works on the exhibit floor,” adds Finn. “And the new Incubator space gave attendees a chance to try out the very latest VR/AR and 3D printing applications for hospitality designers and their clients.”
Along with on-site demos, the expanded conference program for 2016 included more than 35 discussions with 100-plus hospitality owners, developers, designers and purchasers, including professionals from AKA, Benjamin West, Cachet Hotel Group, Champalimaud, Dalian Wanda Commercial Properties, Design Atelier, Ennismore, FRCH Design Worldwide, Gensler, Hilton, HOK Hospitality, HVS Mexico City, Hyatt Hotels Corp., KHP Capital Partners, Lark Hotels, Loews Enterprises, Marriott Intl., Martin Brudnizki Design Studio, Purchasing Management Intl., Rockwell Group, sbe, Studio Munge, The Gettys Group, TRU by Hilton, Vision Hospitality Group, WATG/Wimberly Interiors, Yabu Pushelberg and more. Eight sessions offered continuing education credits with the AIA and IDCEC.
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