User login

AboutBDNYBDWestMatch

Andaz West Hollywood Debuts (RED) Suite

(March 2017) posted on Fri Mar 10, 2017

Adler designs mission-driven accommodation


Hyatt Hotels Corp.’s Andaz brand has debuted a new, mission-driven suite designed by Jonathan Adler at its West Hollywood hotel in California. Dubbed the (ANDAZ)RED Suite, the project marks the flag’s first collaboration with (RED), an organization founded by singer-songwriter Bono and attorney/journalist Bobby Shriver to raise funds and awareness in an effort to eliminate AIDS and HIV in Africa.

Suite 
The (ANDAZ)RED Suite at Andaz West Hollywood. Photo: Courtesy of Andaz via Business Wire

“I’ve worked with (RED) for years–what they do is incredible,” says Adler. “And hotels are my favorite spaces to design, so when I got the chance to combine the two, my chakras began to tingle. Working with the Andaz team has been a dream. They understand that design doesn’t have to just look good; it can also do good.”

RED suite 
Photo: Courtesy of Andaz via Business Wire

The suite features Adler’s rock ‘n’ roll-meets-chic glamour aesthetic, as well as a custom mural crafted by artist and (RED) collaborator Kelsey Montague. With every booking, 30 percent of the room rate will go to support (RED)’s fight against AIDS. A rotating selection of in-room (PRODUCT)RED items—ranging from amenities such as corkscrews and champagne to keepsakes including notebooks and candles—will also be available for purchase, providing additional donations to (RED).

Suite
Photo: Courtesy of Andaz via Business Wire

“We’ve been looking for an opportunity to work with (RED) for some time as it’s an organization that aligns with our purpose of care,” says Maryam Banikarim, global chief marketing officer for Hyatt. “Given the history of Andaz West Hollywood, starting our collaboration here made a lot of sense. Back in the day, this hotel was nicknamed the Riot House because rockers stayed and partied here. The property’s rock legacy and the fact that the Andaz brand is all about creativity and local inspiration made it a perfect fit for (RED).”

Suite
Photo: Courtesy of Andaz via Business Wire

Sports and youth culture fashion brand, Vans, has also produced exclusive footwear designed in partnership with Adler and Montague to mark the occasion. Those limited addition shoes are available at the Vans pop-up store, which will be housed in the Andaz West Hollywood lobby through the weekend of March 11-12.

Suite
A view of the shoes on display at the Vans pop-up shop at Andaz West Hollywood. Photo: Courtesy of Andaz via Business Wire

“This is so exciting for (RED)—our work with the Andaz brand brings to life the very best of creativity and commerce in the beautiful new (ANDAZ)RED Suite,” says Deb Dugan, (RED)'s ceo. “We're grateful to the Andaz team for converting their generosity, smarts and talent into a fabulous and fun guest experience that also supports the fight against AIDS. Huge thanks also to Jonathan and Kelsey for making the space come alive in such a great way.”

RED
Hyatt global chief marketing officer Maryam Banikarim, (RED) ceo Deb Dugan, designer Jonathan Adler and artist Kelsey Montague at the (ANDAZ)RED Suite opening party at Andaz West Hollywood. Photo: Courtesy of Andaz via Business Wire


Terms:

Did you enjoy this article? Click here to subscribe to the magazine.