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Affinia 50 Getting Facelift

(October 2013) posted on Thu Oct 03, 2013

NY hotel also adding 41 keys

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The Affinia 50 hotel in New York is undergoing a top-to-bottom renovation that includes the addition of 41 additional guest rooms. Slated for completion in November, the hotel’s update is being overseen by architect Nobutaka Ashihara and Dawson Design Associates.

“The completely renovated property includes curated elements that evoke a sense of familiarity, chic, modern and locally inspired in its design. We want the hotel to be a welcome haven for guests to feel right at home,” said general manager Brian Gehlich.

The redesign will capture the evolution of the Midtown neighborhood, the project’s backers says, while also featuring residential comfort and a more open layout intended to create “a chic, city-smart space.” The lobby will feature a palette of black, grey, white and pops of red juxtaposed with rich woods in the furnishings. Artwork of various mediums will further the feeling of “being at home,” with pieces by Montserrat Daubon, Pedro Villalta, Lindsey Wilner, David Smith, John Platt and Wayne Takenaka throughout the hotel.

The number of guest rooms is being increased by 41, to 251. Those spaces will exude a cozy vibe with book ends, throw pillows, New York photography and selected artwork. One hundred of the rooms will feature kitchens, while 19 include private terraces with views of the skyline. The hotel’s Club Room is also getting an update that includes new access from the lobby via a stainless steel-and- stone staircase, as well as hard woods and lush carpets.

Affinia 50 is owned and operated by Denihan Hospitality Group, and those involved with the hotel’s update placed a price tag of $18 million to $20 million on that work.



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